Director of Marketing & eCommerce
- Xenith
Date
- May 2021 - Current
Key Focus:
- Strategy, Idea and Concept
- UX, Design and Technology
- Content Planning & Creation
- Paid Media Management
- Social Media & Performance Marketing
- Website & Amazon Management
THE MISSION
Create the brand’s digital presence, refine its identity, and strategically optimize eCommerce strategies to position Xenith as a leading company in the football sports industry. This was accomplished by strategically realigning the brand’s image, focusing on eCommerce, and crafting a compelling narrative.
Building the concept & executing the vision.
A vision without execution is just a wish. Our brand strategy was thought out meticulously to position Xenith at the forefront of our competitors. When you see the ‘X’ on or around a football field, you know what it stands for. We started by breaking down the audiences our voices needed to resonate with and then assigned those voices to each one of our products. We began to create stories instead of just telling them.
